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Posted by Craig Basinger on May 3rd, 2026

W’s to V’s: Dip-buying in Market Recoveries

Pavlovian conditioning, discovered by giving dogs lots of treats, is a behavioural learning process in which an event is paired with an automatic response. Ring the bell, give a treat, ring the bell, give a treat. After a few repetitions, you can ring the bell and the dog salivates in anticipation of the coming treat. It would seem some investors have become conditioned, then experience some market weakness and get salivating to buy the dip. With the treat in this case being a market that quickly bounces back up.

In fact, since late 2018 almost all periods of market weakness have taken on a V-shaped recovery. Sure, some were deeper than others and the duration varies but four of the five corrections during this time were V’s. And if you include more minor pullbacks in the 5-10% drawdown range, the frequency is even higher. This wasn’t always the case, though. Before 2018, W’s were the rule. A period of market weakness almost always experienced a retest of lows, commonly referred to as a double bottom. We looked all the way back more than 70 years and in that timeframe about 90% of corrections experienced patterns more closely looking like a W, with very few V’s.

It does bring back some memories of the Covid-induced correction, which was a biggie. And once the post-Covid V had started its recovery leg, many strategists argued that there should be a double bottom or retest of lows. Those following this approach would still be waiting. Fast forward to the last couple corrections, and the V appears in full force.  Look at both the tariff-induced correction and the market response to the war with Iran.   

The markets are always evolving. Technology changes, the underlying companies change, investor behaviors change, investment objectives change and risk appetite certainly changes. We are not saying all future corrections will be more V shaped, as it’s possible that they can revert. However, as we understand it, this bull run, with brief interruptions from a few economic slowdowns (which were growth scares to be sure, but not recessions), as well as a pandemic and normalizing yields, has been generally up and to the right on any price chart. This creates market sentiment that is more ‘fear of missing out’ over ‘fear of losing money.’  

At some point we will experience a real bear market which lasts longer than a couple of months. Our best guess is it would be associated with a recession, but there could be other root causes. A real bear is probably required to rebalance investor fears. Until then, we believe that many investors will just keep buying the dip.

The P Word is Price, Not Politics

So far this year, politics in some shape or form have dominated headlines and the tape. From tariffs to presidential abductions to outright wars, there has been no shortage of geopolitical uncertainty. Obviously, the U.S.-Iran ceasefire remains still the most immediate risk given that the Strait of Hormuz is still blocked. Despite all of the doom and gloom of this bottleneck in the global trade machine, markets have rallied to all-time highs with the S&P 500 just posting its best month since 2020. Momentum remains the dominant factor and one of the pillars behind most bullish outlooks is the increasingly consensus opinion that Trump and the U.S. administration can just shift gears out of war and focus on the mid-terms, juicing the economy and markets to sway the vote. Afterall, elections are a popularity contest and record highs are good for incumbents, and nothing is less popular than high gas and food prices. Politics matter to a degree, but they matter less than you would think. The real story worth paying attention to is price, not politics.

The Political Landscape

While Canada has seen its fair share of headlines, most notably around the new majority government, we’ll be focusing on U.S. politics as they simply matter more for markets. Within the Federal Reserve, the path looks largely cleared for Kevin Warsh to take the Fed chair. His testimony to the Senate Banking Committee last week was largely unexciting, making sure to hit key talking points surrounding Fed independence, mandatory lip service that was music to the market's ears. Powell, for his part, made ripples at what was likely his final press conference as chair, noting he would stay on as a Fed governor and keep a "low profile." An unprecedented move that may prove a quiet thorn for the current administration. Market reaction has been muted.  In fact, all those expected rate cuts that were on the table just a few moths ago are essentially gone.

On the midterms themselves, polls and prediction markets all broadly expecting Democrats to gain control of the House. U.S. midterm elections arrive November 3, 2026, and if history is a reliable guide, the sitting President's party typically sheds around 15 House seats and a seat or two in the Senate. That pattern points to Democrats reclaiming the House, but the real race worth watching is the Senate. Polling suggest Republicans look positioned to hold control, potentially at a razor-thin split, though prediction markets have it nearly 50/50 as seen in the chart below. This is actually a potential positive for markets as they tend to do well in divided governments. Division means stability, something that has been somewhat absent recently. 

Midterm Seasonality

From a historical perspective, returns in the 12 months heading into midterms are typically very soft. Going back to 1990 the average is basically flat. Midterm seasonality is especially soft over the summer, with Q2 and Q3 often posting negative returns before a Q4 rally. Midterm years also tend to carry higher volatility and below-average full-year returns, which is one reason we question the near-universal consensus that the administration will pivot quickly from geopolitics to focus on the midterms and that this alone will be a tailwind for equities. Once the election passes, however, the setup improves considerably. Since 1990, as the chart below shows, the S&P 500 has posted very strong returns in the 3, 6, 9, and 12 months after midterm election day. Incredibly, all 19 midterm cycles since 1950 have produced positive returns at the 6, 9, and 12 month marks.

On to Price: Earnings and Valuations

With 63% of S&P 500 companies having reported as of the publication of this ethos, earnings season has been going swimmingly. 81% of reporting companies have beaten EPS estimates, above the 5-year average of 78%, and the magnitude of the surprise is impressive at 20% above consensus. Year-over-year earnings growth is particularly strong for a market already pushing new highs rather than recovering from a cyclical trough. Valuations have climbed back to approximately 21x blended forward earnings. Not quite at the highs of this recent run, thanks to the strong earnings growth, but certainly not cheap.

On the surface, all of this looks very impressive. Dig deeper and the same concentration themes emerge. Technology is the dominant driver, with sector earnings growth of roughly 43% thanks largely to semiconductors. Discretionary is very strong thanks to Amazon and Communication Services also stands out with aggregate earnings growth of 55%. Other pockets are posting good results, too, namely Energy. Nearly all of the earnings expansion for the index is coming from mega-cap tech names with many other sectors showing just modest growth or outright declines, like Health Care. A rather dramatic headline this week captured it well: "80 Seconds of Big Tech Earnings Will Decide the Stock Market's Fate." That speaks volumes about our market concentration concern.

While politics make great attention-grabbing headlines, they are largely a distraction for portfolio construction. They should not drive core investment decisions, and trying to time the market around elections and expected outcomes is a risky gamble. Even with a crystal ball on outcomes, predicting the market's reaction is a separate bet entirely. Stocks often price in expectations well beforehand, then move on surprises. Volatility is normal heading into election season, but this is just noise as markets quickly look past election results to refocus on earnings and growth. This doesn’t just apply to elections but also to market moving geopolitical events. Returns in April are a perfect case in point.

With the S&P 500 sitting at 7,246, comfortably back at all-time highs, it’s beginning to look like it’s close to being priced to perfection. Earnings have been strong but narrow and a sense of euphoric contentment has set in. In the coming months, expect much more political noise. It’s important to try to ignore the headlines and keep the focus on what really matters. History rewards those who tune out the noise and focus on valuations, earnings, and time in the market. These are the real drivers of long-term wealth creation far more so than which colour tie is worn in Congress or even the Oval Office.

America Strikes Back

The mighty U.S. equity market has been underperforming other international equity markets since the beginning of 2025. Europe, Asia, emerging markets and the TSX all have returned about 25-30% during this period, while the U.S. S&P 500 managed only 13% (all in CAD). This relative performance is at odds with much of the past 15 years, which saw the U.S. dominate the performance tables from 2009-2021. Since then, leadership has flipped a few times.  However, since the outbreak of hostilities at the start of March, American markets have struck back. The S&P rose about +5% during this period, down at first then a strong rebound. Europe (-3%), Asia (-1%), emerging markets (-0%) and Canada (-1%) all fell farther at first and rebounded less than America.

So, could this brief episode of international outperformance be kaput already? Given our positive disposition to international equities and emerging markets (EM), which we are overweight in our multi-asset portfolio, this is a rather important question. We’re not negative on the U.S., just more neutral or equal weight.  There is no question that valuations continue to support international/EM over U.S.  The valuation spread did narrow into the end of March a little but has since expanded back out to almost a 7 multiple point premium for the U.S. equity markets over global ex-U.S.

With valuations favouring international, what about the trajectory of those earnings? Earnings growth is a bit mixed with the U.S. and Canada enjoying strong gains based on 2026 estimates, currently at a healthy +20% vs 2025 earnings. That is better than Europe and Asia, which current estimates have earnings growing closer to +10%. EM earnings are exploding, +40%. Revisions matter too, as we are seeing positive revisions across the globe but certainly led by Japan and EM.

Earnings growth for the S&P is good, and manufacturing in America is going strong. Housing is a bit weak but overall in pretty decent condition. The big determinant will be AI and the hyper scalers which pretty much all call America home. Of course, this could cut both ways from here.

International does have a lot of AI exposure, just not through hyper scalers. Japan and EM contain healthy exposure to technology, more so on the hardware side. Increased spending on data centers is certainly a good tailwind for Japan and EM.

And then there is the current blockade on the Strait of Hormuz. This is more disruptive to international equity markets given their energy dynamics and higher sensitivity to global trade. Continued blockage is positive for the U.S. equity market on a relative basis. Any progress in unblocking is better for international equities on a relative basis. We don’t know how this all will work out or the timeline but remain optimistic more progress will be made which should provide a tailwind for international.

Market Cycle & Portfolio Positioning

Market cycle indicators continue to look healthy, more evidence that the recession risk is pretty low.  Rates are stable and positively sloped, so no change there.  The U.S. economy has a few mixed signals with consumer sentiment weak and leading indicators still negative.  Since the start of 2022 until Q1 2026, according to Bloomberg there have only been four months with a positive monthly change in the U.S. Leading Economic Indicators. That is out of 51 total months. During that time there has been no recession, which does raise the question of whether they are ‘Leading Economic Indicators’ or not. Perhaps that will be a future ethos.

More impactfully, manufacturing data remains very strong for the U.S. and housing weak. As these are two of the more cyclical and larger components of the U.S. economy, if they both turn down that would have us worried. Currently, one is doing well, one not so well.

Global economic data remains healthy. We would expect to see some softness in coming months due to the rise in oil prices and trade disruption in the gulf. This is certainly worth watching but hard to say if the market will care or just look past it. Fundamentals, with earnings season humming along, are good.

We are happy we did some buying in March, increasing international and reducing cash a bit. Will say we are now a bit worried that markets have recovered too far or too fast. Overall, we remain neutral on our equity allocation, with more weight on international, equal on U.S. and under for Canada. On bonds we remain underweight and are holding more cash and diversifiers.  

Final Note

You may not like most headlines you have read so far this year, but you’ve got to like your portfolio. Markets have clearly jumped over the valley of uncertainty caused by the war and ongoing blockage of the Strait of Hormuz. Many investors are rejoicing in a good earnings season. Next up will be the inflation impulse from these high energy prices and any economic growth impact it may have. Plus, more attention will turn to politics as the midterms approach. For now, this fearless market sure seems eager for its next test.

 — Craig Basinger, Derek Benedet, Brett Gustafson and Spencer Morgan

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Sources: Charts are sourced to Bloomberg L. P.

The content of this document is for informational purposes only and is not being provided in the context of an offering of any securities described herein, nor is it a recommendation or solicitation to buy, hold or sell any security. The information is not investment advice, nor is it tailored to the needs or circumstances of any investor. Information contained in this document is not, and under no circumstances is it to be construed as, an offering memorandum, prospectus, advertisement or public offering of securities. No securities commission or similar regulatory authority has reviewed this document, and any representation to the contrary is an offence. Information contained in this document is believed to be accurate and reliable; however, we cannot guarantee that it is complete or current at all times. The information provided is subject to change without notice.

Commissions, trailing commissions, management fees and expenses all may be associated with investment funds. Please read the prospectus before investing. If the securities are purchased or sold on a stock exchange, you may pay more or receive less than the current net asset value. Investment funds are not guaranteed, their values change frequently, and past performance may not be repeated. Certain statements in this document are forward-looking. Forward-looking statements (“FLS”) are statements that are predictive in nature, depend on or refer to future events or conditions, or that include words such as “may,” “will,” “should,” “could,” “expect,” “anticipate,” intend,” “plan,” “believe,” “estimate” or other similar expressions. Statements that look forward in time or include anything other than historical information are subject to risks and uncertainties, and actual results, actions or events could differ materially from those set forth in the FLS. FLS are not guarantees of future performance and are, by their nature, based on numerous assumptions. Although the FLS contained in this document are based upon what Purpose Investments and the portfolio manager believe to be reasonable assumptions, Purpose Investments and the portfolio manager cannot assure that actual results will be consistent with these FLS. The reader is cautioned to consider the FLS carefully and not to place undue reliance on the FLS. Unless required by applicable law, it is not undertaken, and specifically disclaimed, that there is any intention or obligation to update or revise FLS, whether as a result of new information, future events or otherwise.

Craig Basinger, CFA

Craig Basinger is the Chief Market Strategist at Purpose Investments. With over 25 years of investment experience, Craig combines an educational foundation in economics & psychology with years of experience in both fundamental and quantitative research. A long-term student of the markets, Craig’s thoughts and insights can be seen in his Market Ethos publications and through his regular contributions on BNN.

Craig and his team bring a transparent and cost-efficient approach to investment management. The team provides asset allocation OCIO services and directly manages over $1 billion in assets. The team manages dividend mandates, quantitative risk reduction strategies and asset allocation services.

Derek Benedet

Derek is a Portfolio Manager at Purpose Investments. He has worked for the past sixteen years in the investment industry with experience at CIBC Wood Gundy, GMP Securities as well as Richardson Wealth. He is a Chartered Market Technician (CMT), a designation obtained through expertise in technical analyses and is granted by the Market Technicians Association. His unique investment approach combines technical analysis, quantitative finance and fundamental analysis.

Brett Gustafson

Brett is an Associate Portfolio Manager at Purpose Investments with over twelve years of experience in the investment industry. He focuses on multi-asset portfolio management, including the Purpose Active Suite, tactical solutions, and advisor model portfolio analytics through the firm’s Partnership Program. Brett provides portfolio insights to advisors across the country, drawing on his expertise in asset allocation, portfolio construction, and market analysis. He contributes to several of Purpose’s investment publications and authors Portfolios with a Purpose, a monthly piece that explores portfolio strategy, behavioural finance, and advisor-focused insights. Brett continues to be a student of the markets, constantly refining his thinking through reading, writing, and hands-on portfolio work. He holds a Bachelor of Commerce from the University of Calgary and is currently pursuing his CFA designation.

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