The vision, boldness, and entrepreneurial spirit upon which Purpose was founded are core to how we manage our business. As we continue to grow and evolve, it is our values that anchor us, remind us of what we are striving to achieve, and from where we draw our inspiration.
Our goal is to always be innovative and to make investing simple, intuitive, and cheaper for all investors. In other words, the kind of investing experience we want for ourselves.
When we started Purpose, we had the chance to build it with fresh eyes and from a blank piece of paper with the goal of building a business that would become the benchmark by which our industry and peers would need to look up to. As CEO of Purpose Investments, I know our team is committed to changing how Canadians invest. We are wholeheartedly committed to democratizing the investment industry by giving all Canadians access to a range of investment strategies that have previously been out of their reach, but along with below average annual management fees.
We believe that you can do better and have more. Our purpose is to help you get there.
Som Seif President & CEO
At Purpose, you are at the forefront of our business. If you have questions that will help you understand investment strategies or our products better, please ask. If you have comments about our business, we want to hear from you to better shape the future of Purpose.
It has been three years since we first launched our flagship funds at Purpose. It is hard to believe, in this short time frame, we have grown exponentially to manage over $2 billion in assets for more than 66,000 Canadian investors. While our growth has been amazing, more importantly, it has allowed us to reach new heights with an expanded roster of simple yet diversified products that meet the needs of our growing client base.