Building more|resilient portfolios.
High quality investment strategies|with low fees.
Helping you|sleep better at night.
Avoiding the urge|to follow the herd.
Managing risk|not just riding the markets.

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LONG-ONLY RISK MANAGED

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Our Featured Solutions

Times
are Changing

The vision, boldness, and entrepreneurial spirit upon which Purpose was founded are core to how we manage our business. As we continue to grow and evolve, it is our values that anchor us, remind us of what we are striving to achieve, and from where we draw our inspiration.

Our goal is to always be innovative and to make investing simple, intuitive, and cheaper for all investors. In other words, the kind of investing experience we want for ourselves.

When we started Purpose, we had the chance to build it with fresh eyes and from a blank piece of paper with the goal of building a business that would become the benchmark by which our industry and peers would need to look up to. As CEO of Purpose Investments, I know our team is committed to changing how Canadians invest. We are wholeheartedly committed to democratizing the investment industry by giving all Canadians access to a range of investment strategies that have previously been out of their reach, but along with below average annual management fees.

We believe that you can do better and have more. Our purpose is to help you get there.

NEWS
& NOTABLE

    FEATURE

    A Bolder Look to Celebrate Purpose’s 3 Year Anniversary

    It has been three years since we first launched our flagship funds at Purpose. It is hard to believe, in this short time frame, we have grown exponentially to manage over $2 billion in assets for more than 66,000 Canadian investors. While our growth has been amazing, more importantly, it has allowed us to reach new heights with an expanded roster of simple yet diversified products that meet the needs of our growing client base.

    Our Promise

    Purpose delivers an original and elevated investment experience.

    We are not selling investment products – we are selling an integrated, progressive approach that includes the following:

    INVESTMENT PRODUCTS

    “A-ha” products that are very smart, simply defined and extremely effective, so much so that people will ask, “why didn’t anyone else think of that?”

    CODE

    Transparency, honesty and integrity that runs through everything we do.

    SERVICE

    A service model that is truly differentiated, personal and works to help our clients and partners achieve even greater success.

    SOLUTIONS

    Solutions driven, anticipating the ongoing needs of our clients and partners and iterating our products to exceed the demands of the market.

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