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Our Story
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We started with a blank piece of paper. After years of experience in the industry, we knew there was a way to make success more meaningful. Using our collective wisdom as a starting point, we sketched out how to build a business that would re-imagine the way asset management works and become the leader that our industry and peers would need to look up to.

Founded on values from day one

We believed there was a way for an investment firm to put customers at the centre of everything it did. We could create success that would matter for real people and improve their lives for the better. And we could do it by finding new ways to drive superior performance while being a “positive utility” in society.

Through our core mission, we create success for investors like you. We do that by caring genuinely about the same things you do.

Since day one, our principles have been our north star. Our approaches to risk management, outcome orientation, accessibility, sustainability and transparency broke new ground. We've proactively added modern, trail-blazing approaches to reflect our values and ensure that our core mission measures up to the bar we've set for ourselves.

To do that, we’re not only leading a different way to think about investing. We're showing how a modern investment firm can discover different ways to think, and ultimately creating the type of investment experience we’d want for ourselves.

Som Seif

CEO & Founder

The principles of Purpose

Our principles live at the heart of everything we do. Together they guide how we build the firm where thoughtful Canadians invest.

Outcomes over benchmarks.

Your life isn’t based on beating a benchmark. We help you realize success through the individual outcomes that matter to you. Our team of investment professionals has seen it all, so we know that long-term outcomes are more meaningful than short-term metrics.

1

Proactive risk protection.

We guard our clients against risk by adding a layer of care in everything we do. We all know that markets will rise and markets will fall. None of us can change this. However, we can give you more comfort along the way.

2

ESG always.

A modern investment firm doesn’t need to compromise superior returns for social responsibility. We’re one of the first firms in the world to embed Environmental, Social and Governance at the foundation of how we build products. This means that when we allocate capital on behalf of our investors we both drive incredible performance and support companies they believe in.

3

Transparency and choice.

Our investment strategies, approaches and results are open for you to see. Find a strategy that suits you best: whether it’s a mutual fund or ETF, we’re agnostic so you can choose how you want to invest.

4

Value for money.

When you focus on meaningful outcomes and the person behind the investment, a quality strategy will always be worth it in the end. We continuously look to offer our clients attractive fees and, most importantly, we know our products are priced fairly for the quality of strategy they offer and the strength of returns they deliver.

5

Your take home.

Ultimately what matters is the dollars that end up in your pocket. Our funds are structured to maximize your tax-efficiency, using elegant and proven approaches.

6

Our history at a glance

Nov 04, 2019
Our total AUM tops $8 billion.
Oct 07, 2019
We launch the Purpose Structured Equity Yield Portfolio, giving investment advisors a simple new way to replicate the returns of structured notes.
Oct 02, 2019
We announce we’re one of the first firms in the world to embed Environmental, Social and Governance (ESG) principles across our entire investment process.
Apr 17, 2019
Our cash funds reach $2 billion in AUM.
Oct 10, 2018
Purpose High Interest Savings ETF becomes our first fund with $1B in AUM.
Sep 03, 2018
Purpose Core Dividend Fund becomes one of our first funds to reach its 5-year anniversary.
Jun 30, 2018
We launch Canada’s first global, multi-manager private debt solution, Purpose Specialty Lending Trust.
Mar 31, 2018
Redwood fully joins Purpose as we re-brand their funds and create a full suite of optimized strategies for investors.
Dec 15, 2017
We acquire assets from LOGiQ Asset Management. Experienced portfolio managers Greg Taylor and Sandy Liang join our team.
May 25, 2017
OMERS invests in Purpose with a strategic partnership to support our vision and accelerate growth.
Sep 26, 2016
We acquire Redwood Asset Management and build expert active management into core areas, including preferred shares and emerging markets.
Jan 19, 2016
We launch the Purpose Premium Yield Fund, expanding our line-up of alternatives with the addition of an income-generating options strategy.
Feb 09, 2015
We surpass $1B in AUM.
Oct 14, 2014
We launch Purpose Multi-Strategy Market Neutral Fund and expand our line-up of alternative investments. For the first time, individuals have access to strategies usually reserved for institutional investors.
Sep 03, 2013
Purpose Tactical Hedged Equity Fund becomes one of the first alternative strategies to be widely available to all Canadian investors.
Dec 06, 2012
Purpose Investments is born. We launch our mission to be the firm where thoughtful Canadian investors create meaningful success.
November 4, 2019
Our total AUM tops $8 billion.
October 7, 2019
We launch the Purpose Structured Equity Yield Portfolio, giving investment advisors a simple new way to replicate the returns of structured notes.
October 2, 2019
We announce we’re one of the first firms in the world to embed Environmental, Social and Governance (ESG) principles across our entire investment process.
April 17, 2019
Our cash funds reach $2 billion in AUM.
October 10, 2018
Purpose High Interest Savings ETF becomes our first fund with $1B in AUM.
September 3, 2018
Purpose Core Dividend Fund becomes one of our first funds to reach its 5-year anniversary.
June 30, 2018
We launch Canada’s first global, multi-manager private debt solution, Purpose Specialty Lending Trust.
March 31, 2018
Redwood fully joins Purpose as we re-brand their funds and create a full suite of optimized strategies for investors.
December 15, 2017
We acquire assets from LOGiQ Asset Management. Experienced portfolio managers Greg Taylor and Sandy Liang join our team.
May 25, 2017
OMERS invests in Purpose with a strategic partnership to support our vision and accelerate growth.
September 26, 2016
We acquire Redwood Asset Management and build expert active management into core areas, including preferred shares and emerging markets.
January 19, 2016
We launch the Purpose Premium Yield Fund, expanding our line-up of alternatives with the addition of an income-generating options strategy.
February 9, 2015
We surpass $1B in AUM.
October 14, 2014
We launch Purpose Multi-Strategy Market Neutral Fund and expand our line-up of alternative investments. For the first time, individuals have access to strategies usually reserved for institutional investors.
September 3, 2013
Purpose Tactical Hedged Equity Fund becomes one of the first alternative strategies to be widely available to all Canadian investors.
December 6, 2012
Purpose Investments is born. We launch our mission to be the firm where thoughtful Canadian investors create meaningful success.

The Purpose Financial Group

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