One year after launching the world’s first Ether spot ETF (Purpose Ether ETF; TSX ticker: ETHH), Purpose Investments Inc. (Purpose) today launched Purpose Crypto Corner, a new cryptocurrency hub on its website to help educate investors and advisors of all experience levels with digital assets. Purpose is also preparing to launch the first spot Bitcoin ETF in Australia with Cosmos Asset Management (Cosmos AM) with a target date of April 27.
“We launched Purpose Ether ETF to give retail and institutional investors an easy way to access this amazing asset. Since launching, we’ve seen Ether’s price rise and fall, but despite its volatility, our long-term outlook is extremely optimistic. With Ethereum 2.0 around the corner, we believe Ethereum’s value proposition will only grow. Of all the cryptocurrencies, Ether is one that I’m most excited about,” said Vlad Tasevski, Chief Operating Officer and Head of Product at Purpose.
Following its launch, Purpose Ether ETF quickly became a worldwide industry favourite for retail investors and institutions alike. Its global popularity is in part because of its ability to accurately track performance to the underlying Ether tokens, giving the fund a competitive advantage over futures-based products and non-redeemable trusts. Now a year later, the fund continues to reduce friction that retail and institutional investors have accessing the crypto space, giving retail investors a way to securely invest in Ether without the high fees of transactions on crypto exchanges and providing institutions with a secure, easy way to trade, hold, and allocate Ether in their portfolios.
In conjunction with ETHH’s first year anniversary, Purpose today launched Purpose Crypto Corner, a cryptocurrency investing and education hub, to signify its continued commitment to democratizing the sometimes-intimidating world of digital assets.
“Our interest in cryptocurrency goes beyond investing, and we wanted our web presence to reflect that. Our aim is for Purpose Crypto Corner to become the global go-to source for people of all experience levels with crypto—whether they’re an advisor with a billion-dollar book exploring crypto investment options or someone completely unfamiliar with the space who wants to learn the basics of Bitcoin, Ether and all crypto,” said Vlad Tasevski, Chief Operating Officer and Head of Product at Purpose.
With the launch of Crypto Corner, Purpose continues to build bridges between the crypto community, the financial services sector, and the general public. Its new crypto hub, which can be found on the Purpose website at www.purposeinvest.com/crypto/overview, provides a central repository for cryptocurrency educational and investment content. It offers a vast array of topical blog posts, FAQs, and whitepapers on subjects ranging from Bitcoin mining to Ether staking to stablecoins. Those interested in crypto investing are able to quickly compare the offerings of different Purpose funds so they can easily find what best suits their needs.
Purpose is also partnering with Cosmos AM to deliver a much-anticipated Bitcoin ETF to the Australian market for retail and institutional investors. The ETF—Cosmos Purpose Bitcoin Access ETF (CBTC) - is anticipated to launch on April 27. Cosmos AM has been at the forefront of the development and innovation around cryptocurrency ETFs in Australia, including the launch of DIGA, the first pure cryptocurrency ETF, in 2021. Through this partnership, Purpose and Cosmos AM intend for the Bitcoin ETF to be the first of many new crypto products and investment options in the region.
To learn more about Purpose Ether ETF, please visit: https://www.purposeinvest.com/funds/purpose-ether-etf. To explore Purpose’s new cryptocurrency education and investment hub, please check out Purpose Crypto Corner: https://www.purposeinvest.com/crypto/overview.
About Purpose Investments
Purpose Investments is an asset management company with more than $14 billion in assets under management. Purpose has an unrelenting focus on client-centric innovation, and offers a range of outcome-focused products. Purpose Investments is led by well-known entrepreneur Som Seif and is a division of Purpose Unlimited, an independent technology-driven financial services company.
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