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Posted by Craig Basinger on Jan 10th, 2022

How Does a Bull Run End?

Okay, if we knew the answer our residence would likely be on a nice warm private island somewhere. The fact is market advances that roll into corrections or bear markets don’t follow a pre-determined pattern or playbook.

It isn’t the Fed or monetary missteps that necessarily end a cycle, although it can be. It isn’t a slowing economy either, sometimes this comes after or sometimes before the top. Cycles in normal times are unique, each with their own characteristics, leaders, nuances, and inevitable paths. And even if there are some commonalities, can we really apply those for today’s market?

It is with nervous fingers that I type “it is different this time.” But really, if this time isn’t different with a two-year+ global pandemic, trillions of stimulus sloshing about the system, and equity markets 35% higher than before the pandemic, then when would it ever be different?

Bull runs can end for any number of reasons. Truth be told, it is after the fact that the financial narrative fills in the blanks as to what caused the bull to turn bearish. And consensus forms around the most popular or plausible narrative. This sort of rear-view analysis isn’t going to help investors much, but it does provide loads of content for those writing about the markets (present company included).

While the likely triggers that end a bull cycle vary, there are some commonalities when looking within the market itself:

1. It doesn’t happen overnight – you don’t wake up one morning and find a bull market has turned into a bear. In fact, as bull markets near their end, there is often added volatility in both directions as the bull and bear metaphorically fight it out for who will prevail. 2020 was an exception given it was caused by an exogeneous shock, but then again it remains a debate as to whether the previous bull ended or are we still in the same bull market cycle that started in 2009 (a topic for another Ethos…).

It’s normal for there to be a topping pattern of some sort. So, while 2022 may be off to a wobbly start (perhaps triggered by increasing hints the Fed may become more aggressive in dialing back stimulus), given that new market highs were made so recently, this wobble shouldn’t be much of a concern (for now).

2. Change in market leadership – bull markets continue because the leaders keep making new highs. The leaders suffer some pullbacks along the way but continue to lead. Sure, maybe a simplification, but each bull market has leaders that are benefitting more than most because of the economy, behaviours, or investor appetites. Consider technology companies in the 1990s, financial/resource companies in the 2000s, and network/digital companies in the latest cycle.

At some point, the leaders falter because of a specific catalyst or simply from excess. One constant in the financial world is that when something is working, people pile in. Products/companies are created, and, inevitably, things go too far.  In part, this is what drives cycles.

A rotation from growth to value will not be kind for the S&P 500

This is where things are a bit more challenging. The leaders have not been leading over the past few months, and this trend has accelerated in the early days of 2022. We all cheer value for making a bit of a comeback compared with growth—but be careful what you wish for.

A comeback for value vs growth may lead to the end of the bull, simply because value doesn’t have the weight in the index to offset a fall in growth names, referring to the S&P 500. A 5% drop in shares of Apple hit the S&P 500 much harder than the lift from a 5% rise in Bank of America. Of course, an optimist hopes for value to rise while growth pauses, but that is not the norm.

As another potential harbinger of changing leadership, we can look down the growth spectrum.  Much has been published on the performance of non-profitable technology companies. If there is a change in leadership away from tech, you could argue the non-profitable technology companies may feel the changing attitudes first. This trend is also evident comparing the NASDAQ 100 vs the NASDAQ 100 Equal Weight. The first is a cap weighted index, so Apple is 12% and Microsoft 10%.  Equal weight, well, each company carries about a 1% weight.

Divergence in the past few months is not sustainable

The equal weight has been flat for the past few months, as gains in the index have only been driven by those large names. This lack of breadth is added risk for the market and a warning that the leaders are under pressure.

Investment Implications

There are certainly some concerning trends underneath the surface of the major indices, which would support a bit more of a defensive stance. But it is certainly premature to sound any end of cycle alarm bells.

2022 is going to be a more volatile year as the market begins to absorb the changing pace and direction of monetary policy around the world. The bulls and bears are more evenly matched this year, so it is likely going to be a tussle. And it appears to have begun.

— Craig Basinger is the Chief Market Strategist at Purpose Investments

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Sources: Charts are sourced to Bloomberg L.P.

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Craig Basinger, CFA

Craig Basinger is the Chief Market Strategist at Purpose Investments. With over 25 years of investment experience, Craig combines an educational foundation in economics & psychology with years of experience in both fundamental and quantitative research. A long-term student of the markets, Craig’s thoughts and insights can be seen in his Market Ethos publications and through his regular contributions on BNN.

Craig and his team bring a transparent and cost-efficient approach to investment management. The team provides asset allocation OCIO services and directly manages over $1 billion in assets. The team manages dividend mandates, quantitative risk reduction strategies and asset allocation services.