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Posted by Craig Basinger on Jan 16th, 2023

Hockey & Dividends

Canadians love hockey, and why not? On a per capita basis, we are really good, producing some of the greatest players of all time. Another thing Canadians love is dividends or, more aptly, dividend-paying companies. So are we also really good at producing some of the greatest dividend-paying companies? That might be a stretch. Investors love dividends for all the reasons you can read in the generic marketing material for the space – less volatility provides income to the investor that is taxed less than other sources, etc.

There are a couple of other reasons Canadians love dividends. Our banks didn't have major issues in the 2008 global financial crisis, which certainly helped, given their large representation in the dividend universe. And who's kidding who? Do many Canadian investors have fond memories of buying Canadian growth stocks? That is almost like a field of broken dreams.

Dividend stocks' dominance over the TSX

But investors should acknowledge that dividend investing, or the dividend factor, has enjoyed a steady lift over the past few decades from falling bond yields. A few years ago, it was pretty straightforward: bonds paid very little, and dividend-focused equities paid more. Sure there was more volatility than bonds, but it was less than the overall equity market, and the distribution enjoyed an after-tax advantage. The term 'bond proxy' even came up, referring to utilities, consumer staples, real estate or other dividend-heavy sectors that tended to move in tandem with the bond market.

Given bond yields are now higher and potentially more variable going forward compared with years past, is this an issue for dividend investors? You can now receive a much healthier distribution from bonds and even from cash. If you ignore the drop and pop in yields right around the pandemic onset, the 10-year yield really started rising on its own accord around mid-2021. Coincidentally, the TSX has outperformed the equivalent dividend-focused index since then. We believe dividend-focused allocations should remain a core for Canadians' portfolios, but the dynamics have changed.

Dividends in 2023 and the Next Cycle

Starting points matter from both a price and valuation perspective. And dividend-paying stocks are cheap. The charts below are for the U.S. and Canada, contrasting dividend index valuations against their own history and the broader market. Valuations are low for a reason because yields have risen, and there is a higher degree of uncertainty about a potential recession. However, these low valuations provide a safety buffer in the cohort of equities that are historically lower beta. If this bear is not over and we have a potential recession ahead, dividend companies, in general, should provide a better margin of safety.

US dividend payers cheaper than historic norms

But even now, it is not the same as before. We took the largest dividend-focused ETFs available in Canada and measured the dispersion of performance over time (chart). The dispersion or variability of performance was low and stable for much of the 2010s. This was simply because falling yields lifted all dividend-paying companies. Not exactly to the same degree, but it was likely the dominant force. However, more recently, there has been an increased dispersion of performance as the finer intricacies of each mandate's holdings have become more impactful.

Changing yield world is leading to greater divergence among dividend strategies

This divergence is being driven by different factors impacting dividend-paying companies differently. Which then depends on the difference in weights of those companies among the dividend products. It just got a bit more complicated. Here are some of the considerations that appear to be starting to drive performance more so than before:

  • Debt – Little thought was given to the balance sheet in the last cycle, which is now of greater importance. This includes not just the company's debt but its maturity, types of coupons, etc. Recently companies with more variable debt have been under pressure, given the prevailing rates.
  • Yield sensitivity – It may be declining in importance, but it still matters. Some dividend companies tend to be more or less sensitive to changes in yields than others. Historically we have broken the universe down between interest rate sensitives to cyclical yield.
  • Economic sensitivity – This is not just how sensitive a company's operations are to the economy but which economy. Of late North American sensitive companies have lagged behind those more sensitive to the global economy as China re-opens.
  • Pricing power – Yes, inflation is starting to fade but cost inflation is still strong. How much ability does the company have to pass on higher costs to customers?

This is an abbreviated, simplified list, as it really comes down to direct company analysis. And what value or price is that company being valued? Which raise a problem depending on the dividend strategy. Many products (ETFs and funds) and dividend portfolios using direct equity investments tend to be very static. This worked when the companies were all being lifted by falling yields. However, if fundamental factors are becoming more important to the performance of dividend-paying companies, such a static approach may prove challenged.

Portfolio Considerations

We are positive for a continued healthy inclusion of dividend-focused companies in most Canadian's portfolios, whether held directly or from an ETF/fund. That being said, investors should start to consider allocating more towards actively managed dividend strategies compared to more static or rules-based approaches. The drivers of performance are likely going to change over time, which we have already started to see:

1H 2022: As yields rose, the most interest rate sensitive dividend companies suffered the most (aka bond proxies), and the more cyclical yield names did better.

2H 2022: More recently, the bond proxies have been recovering as fear moves from inflation to potential economic weakness or recession. And the more economically cyclical dividend payers are split – those that are sensitive to the North American economy have lagged, and those more sensitive to the global economy and China re-opening have led.

2023: We continue to believe leaning into defensives is best as the magnitude of the economic slowdown becomes more clear. Would note that real estate is now pricing in a very draconian future, which is likely overdone. And the banks, which benefit from higher yields, are carrying historically low valuations. Perhaps due to a potential real estate speed bump ahead for their operations. Still, the world is changing from one in which the borrowers had all the power to one where lenders are in control.

In short, this is no longer the old dividend universe where you could cobble together a dozen dividend-paying names, buy them and forget it. It now has many moving parts that beget a more active and forward-thinking approach.

— Craig Basinger is the Chief Market Strategist at Purpose Investments

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Sources: Charts are sourced to Bloomberg L. P.

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Craig Basinger, CFA

Craig Basinger is the Chief Market Strategist at Purpose Investments. With over 25 years of investment experience, Craig combines an educational foundation in economics & psychology with years of experience in both fundamental and quantitative research. A long-term student of the markets, Craig’s thoughts and insights can be seen in his Market Ethos publications and through his regular contributions on BNN.

Craig and his team bring a transparent and cost-efficient approach to investment management. The team provides asset allocation OCIO services and directly manages over $1 billion in assets. The team manages dividend mandates, quantitative risk reduction strategies and asset allocation services.