Som Seif

Som attended the University of Toronto for Engineering. Although he took a more unconventional route to finance, it taught him the core skills of not only how to learn, but more importantly, how to fail yet keep moving forward!

After that, he started a career at RBC Investment Banking. It was a crash course in effort and learning and accelerated his career meaningfully at a very young age – and helped him figure out what he really wanted in his life and career.

He loves building unique products that people love and that change their lives for the better. But he’s most proud of the people he’s inspired to join him along the way, and the daily effort and constant challenges that come with building a great business. He skips to work every day because he doesn’t see it as work.

His goal for the future of Purpose has always been to set a high standard that inspires his industry peers and helps move the industry forward. He starts with the mindset that if his customers win, his team wins. He believes leading this industry through innovation can drive systemic change. While it takes time, the ripple effect is profound.

"My personal definition of success is: happy customers and happy employees."