Our Core Values

Who We Are

Our Core Values

The vision, boldness, and entrepreneurial spirit upon which Purpose was founded are core to how we manage our business. As we continue to grow and evolve, it is our values that anchor us, remind us of what we are striving to achieve, and from where we draw our inspiration. Our goal is to always be innovative to make investing simple, intuitive, and cheaper for all investors. In other words, the kind of investing experience we want for ourselves.

OUR CLIENT

Our investors and advisors are the cornerstone of our success and are at the forefront of everything we do. Our clients benefit from our innovative thinking, iterative development, and thoughtful leadership to improve investing for all investors alike, large or small. Our success is built upon strong relationships, deep understanding of client needs, and a relentless pursuit of the best client experience and outcomes.

YOUR EXPERIENCE

We do not settle for anything less than excellence across our company. We have the honesty to admit when we are wrong, and have the courage to change. We are committed to delivering the best quality service and experience to our investors and advisors, responding to our client’s urgent needs immediately.

OUR PEOPLE

We are a team of passionate people, motivated by our mission to make investing for Canadians both better and cheaper. Our culture inspires our employees to always think and act like owners.

This is what investing with Purpose means to us.

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