This week marks another special one for us here at Purpose as we celebrate the launch of three new crypto ETFs.
For the fourth time this year, following our Bitcoin, Ether, and crypto carbon-neutral ETF launches, we delivered never-before-offered solutions to help investors get efficient access to the opportunities in crypto technologies. With these most-recent launches, we are turning a perceived weakness of the asset class—volatility—into a strength that investors can use to their advantage.
Being able to continue to innovate in the space globally with this launch is extremely exciting for us from a product standpoint, but our excitement for crypto goes way beyond the world of investing. Our interest and passion for the unique potential of this emerging technology and asset class is something that touches all our lines of business at Purpose.
Crypto, blockchain technology, and decentralized finance (DeFi) continue to energize us and have become core components in supporting our innovation mindset when solving problems for our customers. By working at the frontier of finance and technology, we’re creating a platform to innovate the next generation of asset management, wealth management, and SMB banking.
We’ve built this advantage from years of studying the crypto space. Back in 2016, when it was barely on the radar of most financial firms, we were excited by the vast capabilities of blockchain and crypto technology, and what this innovation did to help solve very unique technical problems across finance.
We started by making direct investments in the space ourselves to start watching and learning. We then co-founded Ether Capital, along with some amazing partners who are crypto native, venture financiers and capital markets experts, to start the journey with some of the most exciting technologies of our time—Ethereum and Web3—and enable investors to participate alongside us on their development.
Today, Ether Capital has grown to become one of the largest corporations in the world holding Ether as its core asset and has a strong, deeply technical management team imagining the future of development in the space. Our partnership with Ether Capital allowed us to deepen our understanding of the technical challenges and opportunities in crypto, which led us to launch the world’s first Bitcoin ETF in February and the world’s first Ether ETF in April.
We didn’t stop there, and have since devoted countless hours of research to improve the sustainability of cryptocurrency investing. On that end, we partnered with the best-in-class decarbonization experts at Patch to offer investors a carbon-neutral way to invest in Bitcoin and Ether.
On top of our launch on Tuesday, which brings investors an opportunity to diversify their crypto portfolio with the addition of different risk-and-return profiles, we’re readying ourselves to launch a DeFi fund in the coming weeks, along with plans for exciting collaborations with like-minded fintech firms to expand access to crypto for their customers.
With all of this innovation over such a short period, we have established ourselves as one of the world’s leading digital asset managers; however, we’re just getting started.
Our teams are working on amazing projects, exploring how crypto technology will enable all our customers to build better outcomes, including our advisor and wealth management technology solutions and our small business customers. We continue to believe that crypto—at its heart—is about enabling finance for all, which is critical to our thesis as an organization.
Whether its enabling financial advisors to unlock value and growth and take control of their businesses to support their customers, or broadening access to financial services for small business and their owners, we believe crypto and blockchain technologies will allow us to more rapidly advance innovation for our customers. We are focused on leading in every facet of this, and are excited to dedicate the resources and the capital that are needed to drive change.
We’re reimagining the industry, rethinking the status quo, and building the future from the ground up. Boldness, innovation, and a people-first mentality are at the core of who we are and why we began – as we continue to grow, we’re always looking for passionate and innovative talent hungry to make a difference and solve real problems. I invite you to come innovate with Purpose. You in?
-Som Seif, founder and CEO of Purpose Unlimited
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