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Posted by Craig Basinger on Jun 19th, 2023

Dividend Divergence

The headlines are currently dominated by stories or ‘financial explanations’ as to the jump in U.S. equities, enjoying one of the best weeks in months. AI, Fed pausing rate hikes, some decent economic data, and improving breadth are the most prevalent. Digging a bit deeper, it’s the abrupt change in sentiment (40% bearish a couple of weeks ago, now 23%), gamma trade, money market inflows became outflows last week, or while the refilling of the general account is sapping liquidity, the repo market is more than giving it back. And now we have the S&P 500 rallying to lift its relative strength (momentum indicator) into nosebleed territory.

relative strength over 70 for the S&P 500 has often been followed by a drop

We could devote a note to any one of these attention-grabbing topics and, of course, are totally open to discussing their influence… just give us a ring. But this week, we are diving into the dividend space, as there appear to be some very interesting changes afoot that really don’t seem to get any headline attention but likely have bigger potential portfolio implications. Especially given the healthy dividend exposure in most Canadian investors’ portfolios.

Investors often gravitate towards dividend-paying companies (or the dividend factor, if you prefer) for a number of reasons. Historically, this space has enjoyed lower volatility or beta than the general market. Plus, decent returns as well. Then there is the tax benefit of Canadian dividends; let’s call that the cherry on top of the dividend sundae. These are great long-term reasons to keep loving dividends, and the factor analysis below continues to support those characteristics.

However, the dynamics in the dividend space appear to have changed. We would contest that dividend-paying companies have enjoyed a positive performance influence from the 1980s till the end of the 2010s in the form of generally falling yields. Lower yields in the bond market simply make dividends-paying companies more attractive since everything is relative. When bond yields are 3%, a dividend-paying company with a yield of 6% may seem worth the added market risk. And if that bond yield moves to 2%, that makes the dividend-paying company still worth it at 5%, so the price goes up.

It was this long-term trend in falling bond yields that lifted all boats in the dividend space, from telcos to banks, to utilities to pipes to others. We believe it also contributed to the clustering of returns in the dividend space. In other words, the difference between one dividend strategy and the next was, on average, pretty narrow. You just needed to be in the space, and it didn’t matter how you did it, from buy-and-hold dividend stocks to passive strategies to rules-based or even actively managed solutions.

But now, with bond yields rising over the past couple of years, we have seen an increased divergence among dividend strategies. Essentially, the factors that have been driving performance in the dividend space have changed, which is good news. If changes in bond yields were still the dominant driver, well dividend companies would likely be lower in price given current yields. However, now other factors are having a bigger influence. These factors still include interest rate sensitivity but economic cyclicality, quality defensiveness appears to have an increased influence on performance. This can be seen in the divergence of performance among popular dividend ETFs and Funds.

changing yield world is leading to greater divergence

If quality becomes the dominant factor, strategies that have more weight to this factor will perform best. If cyclicality is strongest, other strategies will do best. This creates a challenging environment as strategy selection, or the composition of a small basket of dividend payers, has likely become more important. It also supports taking a bit more of an active approach in the space. Rotating exposure may add value if a factor runs for an extended period and becomes expensive.

Cyclical yield is a bigger driver than interest rate sensitivity

One lens that we have used for over a decade to help manage dividend strategies is Cyclical Yield and Interest Rate Sensitivity. Essentially, cyclical yield names tend to be more sensitive to gyrations in economic activity and less to changes in bond yields. In an environment with rising or higher bond yields, cyclical yield tends to win. If yields are falling, the opposite. As you can see in the chart below, interest rate sensitives dominated in the 2010s (falling aqua line), and so far in the 2020s, it's been cyclical yield winning (rising aqua line).

cyclical yield vs interest rate sensitive

The question today is whether the cyclical yield names have run too far or if interest rates sensitives offer value given the current yield environment. So far in 2023, we have been cooling our enthusiasm for cyclical yield and currently have a more balanced view between the two factors. If you’re wondering what a cyclical yield company vs an interest rate sensitive is, we have the following spectrum at the industry level.

cyclical yield vs interest rate sensitives part 2

Digging into the dividend factor

With the explosive rebound of growth stocks this year, dividend stocks have certainly lagged. Using Bloomberg’s library of thematic factors, we delved deeper into the dividend factor to help explain some of this relative underperformance. Sector exposure has a lot to do with it. The chart below outlines the year-to-date sector performance as well as the sector weights of the top two quintiles of the divided factor for U.S. stocks. From a yield perspective, this is roughly any stock that yields more than 2%. The top sectors are Financials, Utilities, Real Estate, and Consumer Staples, all of which have significantly lagged behind the top-performing sectors (Tech, Discretionary, and Communication Services).

dividend stocks have less exposure to the top-performing sectors this year

Digging more into the factors, the table below outlines the average quintile across a number of factors for dividend stocks. What’s clear is that higher dividend stocks are, on average, higher value, lower growth, and lower volatility. No real surprise here, but it’s interesting to see the math reinforce commonly held assumptions about dividend stocks. Size doesn’t jump out as a major factor across the dividend universe. However, when you look a little deeper and realize that out of the top nine largest stocks in the U.S., not one yields more than 0.8%, and the average yield is a paltry 0.24%. Collectively these nine stocks account for 28% weight of the S&P 500. There are lots of dividend stocks in the large-cap space, but when it comes down to the mega-caps (>$500 billion in market cap), dividends are clearly not prevalent.

factor makeup of high dividend stocks

Growth is by far the best-performing factor this year, but looking back over the past three years, value and dividends remain the best-performing factors, even with the recent troubles. The chart plots the long-only performance of the top quintile for each factor. What’s also promising is the recent reversal and uptick in value and higher dividend stocks. It’s surprising to see how little ground growth has made up after last year's collapse considering many of the top growth stocks that come to mind are at or back near their all-time highs. It’s really hard to get fully behind a factor driving performance when it’s literally just a handful of companies driving performance.

Long only, top-quintile factor performance

Final thoughts

The dividend space in Canada is certainly a very mixed bag. Banks are under pressure as growth slows, real estate pricing is in either a big recession or ‘work from home forever,’ energy company share prices are high while valuations are crazy low, utilities with renewable exposure are down (those with none are up), and insurance companies are trucking along. Clearly not moving as one.

For the second half of 2023 and beyond, the question is which factors will be most influential, either positively or negatively. Will a potential recession become a headwind for cyclical yield names and instead reward those more defensive? Could yields come back down, lifting those more interest rate sensitive? The factors that drive performance seem to be changing more often these days. Set-it-and-forget-it used to work for dividends, but now it’s just for indoor grilling.

— Craig Basinger is the Chief Market Strategist at Purpose Investments
— Derek Benedet is a Portfolio Manager at Purpose Investments

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Sources: Charts are sourced to Bloomberg L. P.

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Commissions, trailing commissions, management fees and expenses all may be associated with investment funds. Please read the prospectus before investing. If the securities are purchased or sold on a stock exchange, you may pay more or receive less than the current net asset value. Investment funds are not guaranteed, their values change frequently, and past performance may not be repeated. Certain statements in this document are forward-looking. Forward-looking statements (“FLS”) are statements that are predictive in nature, depend on or refer to future events or conditions, or that include words such as “may,” “will,” “should,” “could,” “expect,” “anticipate,” intend,” “plan,” “believe,” “estimate” or other similar expressions. Statements that look forward in time or include anything other than historical information are subject to risks and uncertainties, and actual results, actions or events could differ materially from those set forth in the FLS. FLS are not guarantees of future performance and are, by their nature, based on numerous assumptions. Although the FLS contained in this document are based upon what Purpose Investments and the portfolio manager believe to be reasonable assumptions, Purpose Investments and the portfolio manager cannot assure that actual results will be consistent with these FLS. The reader is cautioned to consider the FLS carefully and not to place undue reliance on the FLS. Unless required by applicable law, it is not undertaken, and specifically disclaimed, that there is any intention or obligation to update or revise FLS, whether as a result of new information, future events or otherwise.

Craig Basinger, CFA

Craig Basinger is the Chief Market Strategist at Purpose Investments. With over 25 years of investment experience, Craig combines an educational foundation in economics & psychology with years of experience in both fundamental and quantitative research. A long-term student of the markets, Craig’s thoughts and insights can be seen in his Market Ethos publications and through his regular contributions on BNN.

Craig and his team bring a transparent and cost-efficient approach to investment management. The team provides asset allocation OCIO services and directly manages over $1 billion in assets. The team manages dividend mandates, quantitative risk reduction strategies and asset allocation services.

Derek Benedet

Derek is a Portfolio Manager at Purpose Investments. He has worked for the past sixteen years in the investment industry with experience at CIBC Wood Gundy, GMP Securities as well as Richardson Wealth. He is a Chartered Market Technician (CMT), a designation obtained through expertise in technical analyses and is granted by the Market Technicians Association. His unique investment approach combines technical analysis, quantitative finance and fundamental analysis.