Created by entrepreneurs
Constantly innovating

Purpose is an investment company leading innovation in Canada. Canadians have many great accomplishments to be proud of in the investment world, including some of the most innovative and well-structured pension funds on the planet and the creation of the first ever exchange-traded fund. However, much of what is available for the broader investor in Canada is less innovative, and we believe too expensive relative to the quality delivered. We are focused on changing that. Our goal is to always be innovative, and to make investing simple, intuitive and more affordable for everyone. In other words, it’s the kind of investing experience we want for ourselves.

Our Founder

Som Seif is the founder and Chief Executive Officer of Purpose Investments Inc., which he formed following the sale of Claymore Investments to BlackRock Inc. in March 2012. At the time, Claymore Investments organically grew to $8 billion in assets and established itself as a Canadian leader in bringing intelligent, low-cost investment products to investors through its family of 34 exchange-traded funds across broad asset classes.

Prior to Claymore Investments, Mr. Seif was an investment banker with RBC Capital Markets. There, he played a key role in developing the structured products group in both Canada and the U.S.

Som is a Chartered Financial Analyst and has a Bachelor of Applied Science with an emphasis on Industrial and Systems Engineering from the University of Toronto. He has a strong commitment to community and is currently a member of the Sunnybrook Hospital Foundation Board, Chair of the Art Gallery of Ontario Corporate Development Committee, a member of the Art Gallery of Ontario’s Foundation Board and University of Toronto Mechanical & Industrial Engineering Advisory Board, and a board member of The Next 36. In 2011, Som was recognized for his vision and leadership by Caldwell Partners International with the Top 40 Under 40 award.


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