Blog Hero Image

Posté par Craig Basinger en sept. 22ème, 2025

What to Do With Gold?

The TSX is now up 22% so far in 2025, making it one of the leading markets globally. Much of this performance is thanks to the index having a healthy amount of gold miners. Their weight in the TSX has obviously been climbing. Starting the year at 7.2% and now sitting at about 9.4%, this subcategory of the Materials sector is responsible for about a third of the TSX’s advance. The golds contributed 6.7%; without them, the TSX would be a more average +15%.

Gold bullion prices are up 40% this year, while the TSX gold sub industry index is up 95%. This is starting to create FOMO for those with no gold exposure and hesitation for those who do. Those with none are asking if it’s too late to buy, and those with some are wondering how high this could go, wanting to avoid taking the full ride.

Gold and gold stocks – that's parabolic

We’re in the latter camp. In our multi-asset strategies, we have a decent amount, mainly bullion, more exposure than the majority of our peers. And in our North American dividend strategies, we hold a decent amount of gold miner exposure, again, more than the majority of our peers. So here are the bull and bear cases:

The Bull Case for Gold

There are normal, evergreen supporting arguments for holding some gold in portfolios. It provides crisis alpha, often performing well during periods of high market stress. It’s a real asset – the OG real asset – with a long history of keeping up with inflation. It’s often uncorrelated with other asset classes, especially when you want things to be uncorrelated. It provides currency protection in a world of fiat currencies. And of course, it’s shiny and pretty, and it accessorizes well.

More recently, other factors have increased investor demand for gold exposure. Policy decisions in the U.S. are certainly contributing across a large range. The Fed’s independence, inflationary policies, and the decision years ago to seize assets from Russia’s central bank are all causing some erosion of faith in the U.S. dollar and the desire to hold more gold. High debt levels with rising deficits have more people wanting to store value in hard assets.

These reasons are all a little hard to quantify. One issue is that if a ‘hard asset’ can go up 100% over a couple of years, it can also go down 50% just as easily and likely more quickly. So there would need to be some new tailwinds to keep this huge rally going.

One could be flows. Fund flows into gold bullion ETFs have only recently turned positive, and the magnitude is not huge by historical standards, meaning it could expand to levels seen during past gold runs. And gold miner ETFs (XGD, GDX, RING) have actually seen outflows. Perhaps part of this muted response from a fund flow perspective is because of crypto, with many traditional gold bugs having switched over. If these flows accelerate to the upside, enticing investors with past performance, that is a reason to be bullish.

Gold bullion ETFs finally seeing inflows | Investors aren't piling into gold miner ETFs (in fact, the opposite)

Gold miners are now making a ton of money. In 2023, the gold miners in the TSX contributed about $6 billion in earnings for the index; it’s now over $21 billion based on forecasts for the next 12 months. With gold miners printing money, historically, this would lead to a merger/acquisition binge. That hasn’t really taken off yet, and if it did, it could mean more upside.

So clearly, there are some evergreen reasons to like gold and some more timely reasons. No question this could keep going, but after such gains, long-term investors are becoming weary.

The Bear Case for Gold

There are many reasons to continue to love gold and want exposure in a diversified portfolio. We typically like its crisis alpha characteristic, so when there’s no apparent crisis and gains are outsized, it certainly gives us pause. One risk is that after such strong gains, if a crisis did occur, gold exposure could easily be high on the list to take profits. That may mute its alpha crisis ability.

Technically speaking, things are extended. The RSI (relative strength) of gold bullion is 71, TSX miners 78. Usually, anything over 70 is a sell signal. And while earnings have expanded, share prices have risen much faster. The chart below shows the total market cap of miners compared to their net asset value based on forward 12-month estimates. Valuations are a tough one, and our old rule of thumb is that when folks start talking valuations regarding gold companies, we should be concerned.

Gold miners market cap to NAV

Maybe some will say the Fed’s rate cuts are positive. But that’s a challenging argument given gold broke its relationship to yields, both nominal and real, years ago. If rising yields over the past few years didn’t crush the price of gold (it didn’t), why would a few rate cuts lift the price?

Then there’s Asia. Strong demand from Asia over the past few years, incrementally driven by China, has been a positive trend. Anecdotally, Chinese equity market investors suffered a flat decade in the 2010s, and during this period, they turned to real estate. Then that blew up, so gold became a popular destination. But now their equity market is performing well again, up 40% over the past year. It wouldn’t be a leap for many to pivot back to stocks.

Or look at other valuation metrics for gold. Gold to copper, at 813x (oz to lbs), has never been higher, with our data going back to the mid-1980s. Same with gold to oil, at 58x. That’s ignoring the brief period when oil went negative and back again, which really messes with ratios. 

Final Thoughts

There you have it: lots of reasons to be bullish, lots of reasons not to be. And we’re sure we missed a few. As long-term holders of gold, for long-term reasons, we likely will always have some exposure. But with these kinds of fast gains, we also have to be profit harvesters. That could be right-sizing positions that have grown too large or pivoting some exposure from miners to bullion to reduce risk without exiting gold exposure.

Remember the last time you were on an airplane and looked out the side window? You probably didn’t see any trees, because trees don’t grow to the sky.

— Craig Basinger is the Chief Market Strategist at Purpose Investments

Get the latest market insights in your inbox every week.


Sources: Charts are sourced to Bloomberg L.P.

The content of this document is for informational purposes only and is not being provided in the context of an offering of any securities described herein, nor is it a recommendation or solicitation to buy, hold or sell any security. The information is not investment advice, nor is it tailored to the needs or circumstances of any investor. Information contained in this document is not, and under no circumstances is it to be construed as, an offering memorandum, prospectus, advertisement or public offering of securities. No securities commission or similar regulatory authority has reviewed this document, and any representation to the contrary is an offence. Information contained in this document is believed to be accurate and reliable; however, we cannot guarantee that it is complete or current at all times. The information provided is subject to change without notice.

Commissions, trailing commissions, management fees and expenses all may be associated with investment funds. Please read the prospectus before investing. If the securities are purchased or sold on a stock exchange, you may pay more or receive less than the current net asset value. Investment funds are not guaranteed; their values change frequently, and past performance may not be repeated.

Certain statements in this document are forward-looking. Forward-looking statements (“FLS”) are statements that are predictive in nature, depend on or refer to future events or conditions, or that include words such as “may,” “will,” “should,” “could,” “expect,” “anticipate,” “intend,” “plan,” “believe,” “estimate,” or other similar expressions. Statements that look forward in time or include anything other than historical information are subject to risks and uncertainties, and actual results, actions, or events could differ materially from those set forth in the FLS. FLS are not guarantees of future performance and are, by their nature, based on numerous assumptions. Although the FLS contained in this document are based upon what Purpose Investments and the portfolio manager believe to be reasonable assumptions, Purpose Investments and the portfolio manager cannot assure that actual results will be consistent with these FLS. The reader is cautioned to consider the FLS carefully and not to place undue reliance on them. Unless required by applicable law, it is not undertaken, and is specifically disclaimed, that there is any intention or obligation to update or revise FLS, whether as a result of new information, future events, or otherwise.

Craig Basinger, CFA

Craig Basinger is the Chief Market Strategist at Purpose Investments. With over 25 years of investment experience, Craig combines an educational foundation in economics & psychology with years of experience in both fundamental and quantitative research. A long-term student of the markets, Craig’s thoughts and insights can be seen in his Market Ethos publications and through his regular contributions on BNN.

Craig and his team bring a transparent and cost-efficient approach to investment management. The team provides asset allocation OCIO services and directly manages over $1 billion in assets. The team manages dividend mandates, quantitative risk reduction strategies and asset allocation services.